407.664.4257   |   info@leonadesignllc.com

© 2019 Leona Design, LLC


What's a Brand Identity?

A brand is what people think of when they think about a business. It’s the reputation, the values, the specific products, the marketing, and customer service. Simply put, a brand is the perception the world has of your business.

Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Design is the foundation of any successful brand identity.  Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear. We can help nail the design aspect for you, thus nailing your brand identity, will ultimately build a successful business that’s an accurate representation of who your business is as a brand.

Common elements of a brand identity are:

  • Logo

  • Color Palette

  • Typography

  • Website

  • Consistent Style for Images

  • Product Packaging 

  • Business Cards