Design Makes A Difference
Many companies, especially those in their adolescence, are tempted to take on the job of design themselves. They rely on whatever limited design resources they have to get by, rather than using a dedicated professional. While doing the design work yourself can reduce costs in the short term, the benefits of engaging a design agency to craft a cohesive design for your marketing are far reaching and can inoculate your business against some of the pitfalls that weak design can marry.
When you let Leona Design take care of your marketing needs, you can expect the following outcomes:
Conversation Started About Your Business
At every stage in building a marketing campaign for your product the central question is how do you create engagement with the customer and how do you convert that engagement to your desired outcome?
Your Product Made Visible
The demands for attention are constant. Eye catching, elegant, and persuasive design is what separates successful marketing from everything else bombarding your prospective customer in the digital space.
Your Brand Elevated
Simply put: your customers can recognize the difference between good and bad design. Professional, clean, compelling design immediately communicates the value of your business or product to a prospective customer. It creates confidence in your quality and in your professionalism. It spurs a dialogue the audience can partake in. It draws a customer in and guides them along an experience. And ultimately, it is often an integral part in communicating with that voice in the back of your customer’s head saying… yes, I should invest in these people.
People need to first know your business exists, and we help actively get your business out there and find those potential customers for you. We believe the only way to do that successfully is with a solid marketing strategy.
When you don’t have a marketing strategy, you run the risk of becoming directionless as a company, wasting money on channels that aren’t bringing you results, and losing out on potential customers to your competitors.
According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy yet, and 16% do have a strategy but haven’t put it into effect yet. That means that more than half of the businesses out there aren’t getting the exposure and customers they could be, simply because people don’t know even know they exist yet.
To help create an individualized marketing plan for your business, we practice these four basic principles:
Understand Your Target Audience
Research Your Competitors
Choose Your Channels
Breakdown Your Sales Funnel
Digital Marketing Campaign:
Orlando's Come Out With Pride - Orlando, FL
This non-profit organization wanted to raise awareness about their 'Pride Gives Back' program in the months leading up to their Pride Festival and Parade. We created a hero banner and unique graphic elements that stuck within the realms of their brand style guidelines. An email newsletters was sent out featuring the banner, along with postings on Instagram and Facebook.
In-Store Marketing Campaign:
Ricky's Canteen - New Smyrna Beach, FL
One of the best ways to spread information to your customers is with in-store, also know as four-corner, marketing campaigns. When this new restaurant opened, we created campaigns that advertised their new hours, special menu items, and happy hour deals. People don't know what they don't know, so we designed posters and table tents, to spread new information about the business to customers already in the restaurant.