©2019 Leona Design, LLC

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Sanford, FL 32771

407.455.4815

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SERVICES

 

LOGO DESIGN

First impressions, whether right or wrong, are powerful and long-lasting. Often the first thing a person will see about your company is your logo, so it's important to set the right tone. Your logo has the power to subconsciously influence a person and their general opinion about your company before they've even had the chance to investigate what your company stands for or the products/services you offer. We help create logos that are visual representation of the values your company has. We speak directly to your target audience, and give off the exact look and feel your company is trying to embody. 

We create unique icons for every logo we design, allowing your company to stand out from the crowd. This allows you to rest easy knowing your logo is truly one of a kind. It will be rememberable, meaningful, and most importantly, you won't find anyone else with the same logo.

We're also highly skilled in the discipline of typography, stemming from the roots of our founder, Stacy Leona, and her love for letters from a young age. Creating and admiring letters started as a fun way to pass the time in high school, and then while studying at The Art Institute of Seattle under numerous professors that worked at Girvin. These designers created iconic lettering for stores like Nodstrom, and for movies such as The Matrix and The Curious Case of Benjamin Button. Lettering began to take on a whole new meaning, followed by constant honing of the skills gained from books and tutorials. Leona Design has the unique ability to create one of a kind typefaces and fonts for your company's logo.

We create a logo that begins to tell the story of who your company is. Imagine a book placed in front of you, is the cover grabbing your attention and peaking your curiosity to read it, or have you already diverted your attention elsewhere? A logo is like a book cover, we can help bring people in to want to know more about your and the products/services you offer.

 

WEB DESIGN

According to recent data, the average person spends about six hours a day online, so when it comes to running a successful business, the web aspect cannot be overlooked. It is extremely important to not only have a presence on the web, but to have a website that is extremely user-friendly. If a person comes across a website that is hard to navigate, features broken links, is filled with outdated content, or takes too long to load, the user will leave your website in a split second for one that is less frustrating; However, functionality is just one key component for a good website.

Just like with a logo, your website gives people an idea of who your company is and what it stands for. If you don't show that you care enough to invest in your company, why would an outside person want to invest their hard-earned money into the products/services you offer? We're simply overloaded with the amount of screen time we experience in any given day, so people know when they're looking at a well developed website and when they're not.

Just how a logo subconsciously influences a person, a website works exactly the same way. It's important for the look and feel of your website to match the values and standards your company offers. This look should be maintained across all platforms, mobile, desktop, tablet, and whether the user is on Chrome, Explorer, Firefox, etc.

We offer web design services that meet the ever-changing industry standards, and we also included various hosting options to maintain your website so you don't have to worry about it.

 

BRANDING

In 2018, we find ourselves in a surplus economy, which is great for consumers, but difficult for businesses because the amount of competition out there is unbelievable. Consumers often make choices for products/services based on the lowest price available, taking into consideration the location of the business, and the convenience of the transaction. Customer service and the quality of the product will help a consumer gauge whether they viewed the overall transaction worth their money. There use to be a time when a good product at a fair price paired with good customer service was enough, unfortunately those days are behind us. 

Consumers today are looking for experiences that they can share. Our six hours a day of screen time is mostly spent on various social media platforms, where we're constantly viewing other people and the products that fill their lives and the personal experiences they have with those products and companies.

Branding in today's age and looking towards the future goes beyond things like a logo, print/web design, marketing, packaging, social media, branding is now about experiences and feelings. Yes, feelings, an emotional connection between a consumer and a brand is what will create brand loyalty. You will not only create a customer willing to stick with you for a lifetime, but you'll have a person out there advocating to their friends and families on your behalf. 

We allow psychology to become interwoven with the artistic direction we take when creating brands. So whether you're looking to create a brand from scratch, need an entirely new brand identity, or just want help to raise certain elements of your brand's current identity, we can help. 

WORKING TOGETHER

We honestly love what we do, and we wouldn't be able to pursue our passions without our clients, so they each hold a very special place in our hearts. We continuously aim to exceed expectations set on us by our clients and by ourselves. Every project we work on presents its own individual problem, and we get a kick out of finding new ways to solve problems in a creative way. We eat, breathe, sleep branding and design, and we'd be honored to team up with you and help your company rise to the next level!

Here's what some of our former clients say about the experience they've had working with us:

"..Went over and beyond what I was asking for. ..Very creative and listens to what you want and launches your ideas into a web masterpiece!"

"We LOVE our new look!!!! Thank you!"

"...created the perfect logo for my company. [Leona Design] is talented, patient, professional and wonderfully creative. I couldn't be happier and would recommend [them] to anyone! Thanks again!"

"You rock! This is crazy, you have no idea how much you've helped."

"You're seriously awesome. Thank you so much!"